Research & Analysis

Individual and collaborative research in strategy, ethics, and business analytics.

Individual Research

INDIVIDUAL RESEARCH

Automotive Repair Industry: CST principles & Consumer Trust

Transparency, service quality, and ethical decision-making in automotive services.

Collaborative Research

GROUP RESEARCH

IKEA Vietnam Market Entry Strategy

Market analysis, pricing strategy, and localization insights.
GROUP RESEARCH

Deloitte Strategic & Industry Analysis

Professional services trends, ESG, and competitive positioning.